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Tumbarumba Tastebuds 2018 - 27-28th October
22 Oct 2018 8:30 AM

With Tumbarumba Tastebuds only days away, all of the featured gardens are looking fantastic, and we have bud burst on the vines! Drop into Tumbarum...

Tumbarumba Tastebuds - The Countdown is On!
8 Aug 2018 4:18 PM

Tumbarumba Tastebuds, combines Tumbarumba Open Gardens & Flower Show with Open Cellar Doors & Wine Tastings, and Markets to celebrate all things ...

Snowy Valleys Enjoys Record Visitor Numbers
11 Jun 2018 3:59 PM

According to statistics released by Tourism Research Australia, the Snowy Valleys region hosted more than 440,000 visitors in 2017 and more than 19...

WALKING TRACK CLOSED
28 Aug 2017 10:15 AM

Please be advised the walking track between Paddys River Falls and Paddys River Flats is closed until further notice. It is unknown when the track ...

RUSSELL MORRIS TO HEADLINE TUMBAFEST 2018
31 Jul 2017 2:39 PM

Tumbafest 2018 is thrilled to announce Aria Hall of Fame inductee, #1 selling Platinum artist and Australian Icon, Russell Morris as headline ac...

Snowy Valleys Enjoys Record Visitor Numbers

11 Jun 2018 3:59 PM -

According to statistics released by Tourism Research Australia, the Snowy Valleys region hosted more than 440,000 visitors in 2017 and more than 190,000 domestic visitors stayed overnight — both figures shattering previous records.

“The Snowy Valleys region is really starting to capture a lot of people’s attention as a tourism destination,” said Robert Cox, Acting Director Strategy, Community and Development for Snowy Valleys Council.

“This is a great achievement for Snowy Valleys and is a credit to all the hard work everyone in the community has made from businesses, residents and organisations,” Mr Cox said. 

 “The Snowy Valleys community should also be congratulated on the commitment and support of local festivals and events that are helping to build a strong economy and vibrant community,” Mr Cox said.

  • Domestic overnight visitors spent an estimated 706,000 nights in the Snowy Valleys LGA in 2017
  • Average length of stay was 3.7 nights - 1.5 nights longer than in 2016
  • In contrast to Snowy Valleys, visitor nights in the Market Reference Group* did not grow in 2017
  • Snowy Valleys market share of the Reference Group* is 26.3%  - more than double that of 2016

*Market Reference Group comprises Greater Hume, Gundagai, Towong, Wagga Wagga, Yass Valley + SVC

Mr Cox said, “The results from the 2017 visitor survey are a great outcome for Snowy Valleys and an indication of what can be achieved in promoting the Snowy Valleys region to the wider population.”

Council is currently working to finalise its new Destination Management Plan and Visitor Service Strategy, documents which will outline and drive Council’s vision for tourism in the Snowy Valleys over the next four years.

Mr Cox said collectively the DMP and VSS establish clear direction for destination development and Council’s vision for the future.

“The DMP includes strategies to maintain and grow existing tourist markets, to encourage repeat visitation and increase the length of visitor stay, while the Visitor Services Strategy considers more broadly how to grow the visitor economy,” Mr Cox said.

It is expected that the Snowy Valleys Destination Management Plan and Visitor Service Strategy will be presented for adoption at the Ordinary Meeting of Snowy Valleys Council to be held on Thursday 28 June.